Entries Tagged 'Call To Action' ↓

Don’t underestimate the power of the P.S.  The reason it’s important is because many people when reading a letter will quickly jump down to the bottom to see who it’s by.  You have the opportunity to grab their attention before you lose them by adding a strong P.S. Continue reading →

Example of a Timely Sales Copy Headline

Here is a great sales headline that was used during Governor Rod Blagojevich and his attempt to sell Obama’s Senate seat to the highest bidder.  It was placed by a furniture store in Illinois.

The furniture company launched the ad campaign after the scandal broke out.  This is a great example of how to use breaking news in the sales headline of your marketing.  Whether you’re in the market for furniture or not, it most likely will capture your attention.  I would venture to guess that you will pay this store a visit if you’re looking for a new sofa or even on the fence about getting one.

If I would alter anything about the ad it would be to change the following:

Since they are running this ad in local papers, I would take out the cities that are not in driving distance.  You don’t need Birmingham, Al, Atlanta, GA and Illinois locations all running in the same ad.  In Illinois I would take out Birmingham and Atlanta as and replace it with a coupon.  Have the coupon state “Bring this Coupon in and receive up to 50% off.”  Place a deadline in the coupon.<-->

Welcome to my first post.  Since the domain name is CallToActionCopy.com, I thought it would be appropriate to have my first blog named after it.

When writing sales copy, the sole purpose is to get your readers to act.  Whether it’s to purchase something or signup for a free report, this is not the place to be timid in your copy.  Be confident and detailed in what you want them to do.  If you want your reader to take action then ask them to do so and tell them specifically how to do it.  Continue reading →