How To Use A Guarantee In Sales Copy

Having a guarantee shows your confidence in what you’re offering. You want to remove as much of the risk from your clients as possible. You want to offer a strong compelling guarantee. Depending on your guarantee, it could mean the difference between good response and a great response.

There are 3 types of guarantees you can produce:

1. Time: There is a limited amount of time before you can return it. It could be days, weeks, months or even lifetime. The greater the time period, the better. You’ll also find that you’ll have fewer returns the longer they are.

2. Results oriented: Base your guarantee on the expected results. An example of a weight loss product could be “Lose 20 lbs in 30 days or your money back.”

3. Personal satisfaction: For anything that may be hard to measure, you can have them base it on their personal satisfaction. “If you are not completely satisfied, we will refund your entire investment.”

Here are some tips to remember when using guarantees:

• Don’t be afraid to use odd days like “33 day guarantee” or an unusual saying “My personal make you happy guarantee.”

• You can state you’ll pay for their shipping to return your product, allow them to keep any bonuses that came with your product.

• Outline your guarantee and make it stand out. Make it a different font and text size. Be proud of it and show it off.