How To Use Subheads In Your Sales Copy

Subheads serve a purpose in your copy.  They help allow your reader to stay focused on what you have to say and keep their interest.  I like to think of it as chapters in a book.  It provides structure but it also serves a hidden agenda. 

It allows scanners to understand the gist of your message.  A certain percentage of people are not going to read every word.  They like to scan.  So by providing subheads that get your message across, you are giving your copy a better chance to succeed.

Subheads are great when accompanied by bullet points.  Subheads should allow the person to want to read the next sentence.

Subheads should be in bold print so they stand out and grab the reader’s attention especially for scanners.

Subheads help break up big chunks of text.  Reading large sections of copy can be difficult on the eyes.

Here’s a test you can do.  If you take your headline and subheads and remove the copy in between, would you be able to comprehend the message?  If so, then you’ve accomplished your task of subheads.