Marketing During an Economic Downturn-Is Your Marketing Non –Existent?

During economic hard times, people tend to reduce or stop their marketing efforts.  It’s my belief that direct marketing should continue especially during slow economic times.  You may need to change the message to meet the changing times but the principal remains the same.

I hear from people that direct marketing is viewed as an expense and it’s one of the first things to get axed.  I couldn’t disagree more.  Without marketing, you immediately reduce revenue coming in the door.  If anything, this is the time to increase it.  Why? Because while your competitors are reducing theirs, you have the opportunity to grab their attention and steal them away.

Here are 5 things to keep in mind during slow economic times with your direct marketing:

1.  Give a reason as to why they should act now during these times.

2.  Add components that cost nothing or very little to your offer.  People like to feel they’re getting deals especially during tight times.

3.  Provide creative financing or extended payment options.

4.  Show them their return on their investment.

5.  Build your database of warm prospects and continue to market to them.