Simple Tips for writing copy

Here are some simple tips to writing effective sales copy. 

• Write an attention grabbing headline.  Writing a good headline is half the battle.  Without it, you won’t get anyone to read your message.

• Keep your paragraphs to no more than 5-7 sentences.  Moe than that can be hard on the eyes and the reader will lose interest.

• Keep your sentences short.  Shorter sentences are easier to read and it keeps your readers attention.

• Use an 8^th grade reading comprehension.  I call this the USA Today rule.  If you look at the USA Today, You’ll notice that it’s on an 8^th grade reading level.

• Stress benefits instead of features.  The old copywriting question of “What’s in it for me?”  Benefits are best read in bullet form.

• Write as if you are talking to a person in front of you.  You’ll connect to the reader much more easily.

• Tell a story.  People like to hear stories especially how using your product or service has made a difference.

• Offer a strong money back guarantee to take the risk off of buying.

• Use testimonials if possible.  Make sure they are real and detailed.  People can tell the difference between real and phony.