Using P.S. in Copywriting

Don’t underestimate the power of the P.S.  The reason it’s important is because many people when reading a letter will quickly jump down to the bottom to see who it’s by.  You have the opportunity to grab their attention before you lose them by adding a strong P.S.

Many people writing copy will discount the power of the P.S.  Don’t fall into this category.  The purpose of the P.S. can be used as a helpful reminder of some important points in your copy.

Some ways to create a powerful P.S are by restating your:

• Benefits
• Guarantee
• Deadline
• Bonuses

Don’t limit yourself to one P.S.  You can use two, three or more.